Before an album cover, CD booklet, or any printed artwork for a recording artist is officially printed for commercial sale, a PROMO PRESS PROOF is printed in a very small limited number and distributed to the executives involved in the sales, promotion and marketing of this project. Usually a "sign off" sheet is stapled to the top corner of the "proof" for the exec to sign for approval before printing. This item's staple is still adhered in the top left corner (see picture). Often the artist, management, or record company exec will ask for "changes to the art" and will indicate said changes in writing either via memo form, or directly written/drawn onto the proof and redistributed back to the art director for the project.